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Data Deletion

Request deletion of your data

You control your data. Here's how to have it removed from Virtue Loans and from our Meta (Facebook, Instagram, WhatsApp) app integrations.

Last updated: April 22, 2026

Who this applies to

Virtue Loans is a mortgage brokerage that runs ads and lead forms on Meta platforms and uses the Meta Pixel, Conversions API, Lead Ads, Instagram Graph API, and WhatsApp / Messenger for customer messaging. If you've interacted with us through any of those tools — or through our website, email, or SMS — you can ask us to delete the personal information we hold about you.

One important exception. If you have an active or recently funded loan application with us, federal and state mortgage laws require us to keep certain records (generally at least 25 months, and longer for funded loans). In those cases we will honor your deletion request to the extent legally permitted and delete the rest.

How to request deletion

1

Email us

Send an email to samwell@virtueloans.com with the subject line "Data Deletion Request."

2

Include a few details so we can find your record

  • Your full name
  • Email address and phone number you used with us
  • Facebook or Instagram username, if you contacted us through Messenger, Instagram, or a Meta Lead Ad
  • Approximate date of last contact (if you remember)

If you prefer, you can text the request to (201) 551-8363 from the phone number we have on file.

3

We verify and confirm

To protect your information from fraudulent deletion requests, we may ask one or two follow-up questions to verify your identity. We will not ask for a Social Security Number, full account numbers, or a password.

4

We delete — within 30 days

Once verified, we will delete your personal information from our CRM, email lists, SMS lists, and Meta Custom Audiences within 30 days. We will email you a confirmation when the deletion is complete. Records we are legally required to retain (see above) will be segregated and purged once the retention period ends.

Removing Virtue Loans from your Facebook account

If you want to remove Virtue Loans (the app "Samwell Ads") from the apps connected to your personal Facebook account, you can do that directly:

  1. On Facebook, go to Settings & Privacy → Settings.
  2. Click Apps and Websites in the left sidebar.
  3. Find Samwell Ads in the list, click Remove, and confirm.

Removing the app on Facebook tells Meta we should no longer receive data about you through that app. You can also email us using the steps above to delete anything we've already received.

Stop ads from Virtue Loans showing on Meta

Seeing our ads and want them to stop?

Other privacy requests

If you want to access, correct, or restrict processing of your information rather than delete it, see the Your rights and choices section of our Privacy Policy.

Contact

Virtue Loans
Email: samwell@virtueloans.com
Phone / text: (201) 551-8363
Web: www.virtueloans.com